Privacy Policy

The Body Center, LLC

This Privacy Policy explains how The Body Center, LLC (“The Body Center,” “we,” “us,” or “our”) collects, uses, and protects personal information when you interact with our website, services, and communications.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we do, we will update the effective date on this page. We encourage you to review this Privacy Policy periodically.

Contacting Us

If you have questions about this Privacy Policy or our data practices, you may contact us at:

Email: info@thebodycenterpilates.com
Mail:
The Body Center, LLC
978 Watertown Street
West Newton, MA 02465
Attn: Privacy

We may need to verify your identity before responding to certain requests.

Information We Collect

Information You Provide to Us

We collect personal information that you voluntarily provide, including but not limited to:

  • Name

  • Email address

  • Phone number

  • Account and booking details

  • Communications you send to us (email, text, forms, surveys, feedback)

Providing personal information is optional, but certain information is required to book classes, manage your account, or receive services.

Information Collected Automatically

When you visit our website, we may automatically collect certain information such as:

  • IP address

  • Browser type

  • Device information

  • Pages viewed and referring URLs

We use cookies and similar technologies to improve site functionality, understand usage patterns, and enhance user experience. You may control cookies through your browser settings.

SMS / Text Messaging Privacy

SMS Consent and Use

If you provide your mobile phone number and opt in, The Body Center Pilates may send you SMS/text messages related to your account and studio activity. These messages may include:

  • Class and appointment confirmations

  • Schedule changes or cancellations

  • Waitlist notifications

  • Purchase confirmations and account alerts

  • Notifications when you are low on remaining classes or sessions

  • Re-engagement messages if you have not attended recently

  • Studio announcements, schedule updates, and occasional promotional messages

Message frequency varies. Message and data rates may apply.

Consent and Opt-Out

You may opt out of receiving SMS messages at any time by replying STOP to any message. After opting out, you may receive a final confirmation message, and no further messages will be sent unless you re-opt in.

We do not share your phone number or SMS consent with third parties for their marketing purposes.

How We Use Information

We use personal information to:

  • Provide and manage our services

  • Process bookings and purchases

  • Communicate important account or schedule information

  • Improve our website and services

  • Comply with legal and regulatory requirements

  • Protect the security and integrity of our systems

Sharing of Information

We do not sell or rent your personal information.

We may share information only as necessary with:

  • Service providers who assist in operating our business (e.g., payment processing, scheduling, messaging services)

  • Legal authorities if required by law or legal process

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, disclosure, or misuse. No system can be guaranteed to be 100% secure.

Your Rights and Choices

Depending on your location, you may have the right to access, correct, or delete your personal information, or withdraw consent for certain uses. You may manage communication preferences through your account or by contacting us.

We may retain information as required to comply with legal obligations or complete transactions you requested.

Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Cookies and Analytics

We use analytics tools such as Google Analytics to understand website usage and improve performance. These tools may use cookies or similar technologies. You can learn more about managing cookies through your browser settings.

Do Not Track

At this time, we do not respond to “Do Not Track” browser signals, as there is no industry standard for compliance.

Effective Date

This Privacy Policy is effective as of the date posted on this page.